Should we know what you did last summer?

To Launch Amazon Prime’s remake of I Know What You Did Last Summer, the latest Gen Z. We ran a partnership campaign promoting Contiki’s new trip to Hawaii. Positioning the people taking part as the culprit, we challenged them through novel (for the time) chat bot competition entries. That accused people taking place were threatened with incriminating voice notes, the creative included tickets to parties in LA, social posts, editorial TV recaps & a competition to win a trip.

Concept, Design, Social Media