Bringing Harry Potter to life for Lego in-store
These were concepts showcased to LEGO as proof of Tag’s retail activation and creative conceptual ability. These were used a tool to drive further creative brand activation work from LEGO and successfully help build out the account for Tag.
Need some protection? Want to activate your patronus? This window display is the ultimate magic experience. Triggered by passersby this window display lights up, alerting them to the possibility to find their patronus. Using Voice Activation into an embedded microphone outside the window, they are encouraged to shout ‘Expecto Patronus’ at which point the display will light up with their unique Patronus.
Patronus Window
Enter the MInistry of magic armed with your PolyJuice. This activation tied directly into a particular SKU. The cardboard slide, was designed like a toilet at the top, and looked like the ministry of magic at the bottom. The interactive stand houses lots of product around each side. And involved a photobooth at the bottom that used AI to change the user’s appearance. (The PolyJuice has worked). All lego branded and designed. This concept was a great way to drive interaction and engagement in store.
PolyJuice Slide
Ever wanted to be Hermione, and repair Harry’s glasses? Here’s your chance. Using large projected screens and iPads children (small and grown) are invited to test their magic knowledge, or learn new spells. By swiping the correct action on the iPad they can execute common spells. And affect the visuals on screen.
Spell Screen
Stuck for ideas of what to play with? This timespinner will give you a time and place to start your play from. A giveaway with individual SKUs enhances play and brings even more fun to the post-purchase experience. Showcasing the spinner in store as well, also helps highlight the benefits and get shoppers excited about different play opportunities.
Takeaway Time Turner Play Chooser
A water-activated poster makes play even more exciting. Hidden from prying eyes this posted - aligned with your SKU - is only showable when activated with water.
