Accenture

Where It Was

Accenture had been long-time clients of Tag, I inherited a number of creative projects, developed within the agency to help cut through to busy internal and external audiences. My role was to act as brand guardian and challenger.

Where It Needed to Be

Across a range of social media, brand collaborations and internal training projects, I had to ensure that the team’s progress in pushing cut-through content in a corporate communications world wasn’t lost. Even while Accenture still needed to maintain its strict corporate standards.

How I Shifted the Needle

I introduced innovative training using deepfake technology and bold content like musical and Netflix-themed modules for information security. For high-stakes management training, I delivered cost-effective, high-impact solutions, ensuring content was engaging while meeting Accenture’s strict corporate standards. These approaches enhanced engagement and saved the client significant costs.