Tectonica

Where It Was

Tectonica, a military defense engineering company, was focused on launching new products primarily targeted at a B2G audience but lacked excitement in their marketing, resulting in a disconnect with the end users—mainly soldiers who would utilize these products.

What It Needed to Be

The brand needed to create excitement around its products and develop recognizable branding that would drive demand from end users.

How I Shifted the Needle

I led the development of dynamic branding and engaged in product development initiatives, creating a presence at conferences and events. A targeted social media campaign helped grow followings across three key platforms, generating interest and establishing Tectonica as a leader in its field.